Pam Richardson – Images of Culture

It is our desire to feature girls, young ladies, and women who positively, even if not intentionally serve as excellent roles models. Society will have us to accept a make-believe story about who we are and how we should look.  We secretly begin to condemn ourselves. That is not the story, nor the path of Pam Richardson, the founder of Images of Culture.

Afro Puffs and Ponytails:  Pam, please share with us a little about your background

Pam Richardson:  I am a seasoned business professional with over 15 years of experience in marketing and sales.  As a child, I developed a strong interest in multiculturalism.  This fascination led me to major in and obtain a BA in Sociology (the scientific study of society) and Anthropology (the study of humanity) from the University of Virginia.  After gaining exceptional learnings in the financial services Sales sector, I had a desire to enhance my business acumen.  I enrolled in and later received my MBA from Clark Atlanta University, with a concentration in Marketing.  My marketing career has spanned numerous Fortune 500 consumer product goods companies such as Unilever, Philip Morris and Glory Foods.

With my undying interest in multiculturalism and seeing first-hand how companies make executive decisions not to invest in multicultural initiatives due to “perceived lack” of returns, I set out to develop my own line of products for children of color.  My new business venture, Images of Culture, seeks to instill self-esteem and self-appreciation in children of color with educational products that positively reflect their culture in an inspirational, hip and fun way.

Afro Puffs and Ponytails: What is your business?

Pam Richardson:   Images of Culture creates educational products for children of color.  Our introductory, first-of-its-kind educational product line is a series of spiral-bound notebooks that feature athletically-inspired graphics that are colorful, motivational and beneficial for children.  Unlike other educational supply products that utilize cartoons and mascots, Images of Culture integrates realistic and identifiable images that inspire children of color to develop healthy personal and family identities.

Afro Puffs and Ponytails: Please share with us the inspiration behind your business 

Pam Richardson:   I started my company because growing up I never saw any positive images of children of color on products.  There was nothing that “looked like me”.  Outside of hair care products, I rarely, if ever, saw children of color on products that I used, with my hairstyle, hair texture or facial features.  This impacted my self-esteem, tremendously, because I never accepted ME!  I was always comparing myself to my Caucasian friends and never seemed to “live up to worldly expectations”.

In my early adulthood, I began to see that my differences were my assets. I no longer tried to “assimilate” into environments (personal and professional).  Rather, I brought myself – my personality, my experiences, my appearance, my natural-ness – into my environments!  I learned to LOVE myself!

Knowing how damaged my self-esteem was as a child, because of the lack of positive imagery for children of color, I can only imagine how today’s children feel about themselves.  Through my products, I want to authentically illustrate the culture of children. 

Afro Puffs and Ponytails:  What are some of your goals for your business?

Pam Richardson:  My short-term goals are to:  (1) build awareness for my product and brand (2) generate cash flow and (3) launch new items.  My long-term goal is to be on the shelves of big-box retailers such as Walmart and Target!

Afro Puffs and Ponytails:  What advice do you have for young African-American/Black girls?

Pam Richardson:  There is a lesson to every experience one goes through – whether the experience is good or bad.  Personal growth is achieved when you recognize the lesson being taught.  Never give up on your dreams…it may take longer than expected to achieve.  But, based on your lessons learned, your dreams will become your reality.

Afro Puffs and Ponytails: We are very proud to share your business and products with our readers, and we wish you great success as you move forward!




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